Worldmedia is an interactive agency specializing in Travel and Destination Marketing, ideally positioned to handle any client's needs on a global scale.
Our team is comprised of seasoned online specialists with over a decade of delivering real, measurable results. We attribute our success in online marketing to mastery in media planning and buying combined with award winning creative which appeals to the target audience. Our methodology brings big ideas and unique technologies together to communicate to the right people and deliver metrics beyond campaign expectations.
At the end of the day, our expertise online delivers a true return on investment. Everyone promises it, yet we've been delivering it consistently since 1999, regardless of the economic environment.
Creative
Our designers mold information into assets, improve application usability that builds customer loyalty, and translate your company's heritage, equities and essence into an engaging online experience. Whether Worldmedia's creating assets alongside established guidelines or paving a new identity into being; branding is never an afterthought. It must manifest itself in the entire user experience: imagery, copy, navigation, and utility – offline and online.
Media
As experts in destination marketing, Worldmedia understands the constantly evolving landscape of online media and how to leverage regional knowledge to attract user interest. The most significant target market is the upscale, educated and selective traveler who is increasingly using the web as a guide to research, identify, select, and book travel arrangements.
Reporting & Analytics
Worldmedia established itself as a results driven agency at its inception. We strive to make every media we manage profitable and we make sure that our results can be truly measured. All too often in today's online marketing world agencies try to prove their value based on hypothetical influence or branding results. We say that effective well placed media will accomplish this branding effect while still producing a positive return on your investment. This is what we believe in and this is what we work diligently to achieve for all of our clients.
Technology
Worldmedia's in-house technology division builds scalable, data-driven, and unique online solutions from the ground up. In addition to a host of readily available technologies (see Unique Tools, 2.7) our team is versed in developing custom modules or software for our clients, which allows Worldmedia to become a "one stop shop" for clients that require a mix of creative, media, and technology to launch sophisticated online campaigns – such as social applications. We also are able to easily bridge the gap that usually exists between design and development, and help facilitate rapid application development and quality work.
SEO/SEM
Worldmedia has positioned itself as a global leader in Search Engine Marketing and Search Engine Optimization for the past 10 years. We have successfully implemented and managed both SEM and SEO campaign strategies for some of the largest global companies while far exceeding their online goals and expectations. Our team of specialists has received multiple certifications across all search engine platforms for both SEM and SEO. Our level of expertise in campaign tracking, reporting, and analytics has allowed our clients to fully understand the benefit of search. We are certified by all three search engines for tracking and reporting, along with Google Analytics certified specialists. Our weekly reporting and analytics process allows for full disclosure of campaign performance on any level the client chooses. It is our philosophy to review these reports with each client weekly to ensure complete understanding of overall campaign performance across paid and organic search initiatives. After review of these reports, our team begins the optimization process to modify the many campaign levels to increase your websites performance. Using Worldmedia's proprietary campaign and bid management solutions, we have consistently optimized our client's campaigns to reach and far exceed their goals within a short period of time.
eCRM
Electronic Customer Relationship Management (eCRM)
Building and maintaining customer relationships is critical for any successful business. We know how to coddle your customers with the right messages at the right time. It's all about giving your customers what they want. That means putting the control in their hands. Some may want to receive your corporate announcements; others may want to learn about sales and promotions. Some need not be bothered – we respect that too. Our team works out an e-mail marketing strategy that puts your customers' interests first.