AIR CANADA

TITLE

THE CHALLENGE

Karisma Hotels & Resorts pride themselves on bringing only the best to their guests – they call it Gourmet Inclusive®. It’s a level of service, sophistication, and cuisine that is unmatched in the industry – but also hard to define. They needed a way to convey the true difference that sets them apart from the rest.

Delivering the Promise

We changed the messaging and structure of the digital ads to match the new definition of Gourmet Inclusive®. Future guests were left with no doubt of what they would experience at every one of Karisma’s resorts.

An Immersive Experience

To truly bring the beauty of Gourmet Inclusive® to life, we created an experience that drew guests in. Each defining detail was set apart in its own section, allowing the story to unfold and the user to explore.

Delivering the Promise

We changed the messaging and structure of the digital ads to match the new definition of Gourmet Inclusive®. Future guests were left with no doubt of what they would experience at every one of Karisma’s resorts.

An Immersive Experience

To truly bring the beauty of Gourmet Inclusive® to life, we created an experience that drew guests in. Each defining detail was set apart in its own section, allowing the story to unfold and the user to explore.

THE OUTCOME

Now that their point of difference was clearly defined, we were able to exceed the first year’s 5:1 ROI goal and achieve over a 12:1 the following year. The repositioning of Gourmet Inclusive® has produced increases year-over-year in market share and web phone volume, and of course, ROI.

Responsive. Yet Refined.

The experience was created to not only define Gourmet Inclusive®, but mimic the sophistication. We developed a responsive platform with refined breakpoints and device specific design, ensuring that every guest experienced only the best, no matter their device.

SOLUTIONS TITLE

While Enterprise has a strong international brand presence, their online sales overseas were falling flat. They needed a better way to convert lookers into bookers. While Enterprise has a strong international brand presence, their online sales overseas were falling flat. They needed a better way to convert lookers into bookers.

50/50 LEFT OR RIGHT

Quisque molestie elementum quam molestie malesuada. In sagittis urna vitae blandit molestie. Nam aliquet dui neque, eget tincidunt sem accumsan et. Suspendisse egestas, turpis eu pellentesque aliquam.

50/50 CENTERED

Quisque molestie elementum quam molestie malesuada. In sagittis urna vitae blandit molestie. Nam aliquet dui neque, eget tincidunt sem accumsan et. Suspendisse egestas, turpis eu pellentesque aliquam.

100% HEADLINE