BAHAMAS PARADISE CRUISE LINE

A BETTER WAY TO GETAWAY

THE CHALLENGE

In a sea of competition, NCL wanted to make sure its newest ship, The Escape, had the type of fanfare it deserved. They wanted to create a web experience that highlighted all of the aspects that make it special. The one catch – it wasn’t built yet.

The Website

Using photo-realistic renderings of the ship and its amenities, we created a fully immersive and responsive microsite that put the user as the captain. It seamlessly wove together photos, videos, and stories of The Escape, even before it existed.

In New Dimensions

Using photo-realistic renderings of the ship and its amenities, we created a fully immersive and responsive microsite that put the user as the captain. It seamlessly wove together photos, videos, and stories of The Escape, even before it existed.

Try It Yourself

Using photo-realistic renderings of the ship and its amenities, we created a fully immersive and responsive microsite that put the user as the captain. It seamlessly wove together photos, videos, and stories of The Escape, even before it existed.

THE OUTCOME

The NCL Escape Microsite didn’t just sell out the initial launch dates months ahead of schedule, it took home a variety of awards for both design and technology, including the Magellan Awards and ADDY Awards.