ENTERPRISE RENT-A-CAR

MAKING INTERNATIONAL CAR RENTAL EASY

THE CHALLENGE

Enterprise has a strong international brand presence, but their online sales overseas were falling flat. They needed a better way to convert lookers into bookers and convert traffic into sales. They also wanted customers to actually enjoy the booking process and feel excited about their upcoming trip instead of viewing it as a hassle.

Responsibly Responsive

A great experience needs to translate to any device, no matter what the size or shape. So we built a responsive site that not only looks good, but performs exceptionally, no matter what device the consumer is viewing it from.

Creating 3D Cars

In order to bring the site to life, we needed to show all of the cars that people could rent. Rather than relying on photographs, we created our own – in 3D. This allowed us to control every aspect of the look, the feel, the lighting, and more importantly, the immersive experience.

Driving Action

Great design was only the start. We needed to drive people through the site using intuitive UX and compelling storytelling. Every destination had its own unique personality and encouraged customers to not only book their dream trip, but also share it through social with our unique post cards.

A Smarter Way to Display

A new innovative site deserves a new innovative way to get customers there. So we developed dynamic banners that allow people to engage and interact directly within in the ad. The result was a truly personalized experience that lived up to the essence of the new site.

Undeniably Sleek

Enterprise’s sleek new look wasn’t just enforced digitally. We took their international approach to travel magazines, where their amiably sophisticated brand voice could truly shine.

THE OUTCOME

The new microsite and campaign increased bookings by leaps and bounds, replacing the main site as the go-to online destination for 12 international countries (and counting) for Enterprise.