GIRL SCOUTS OF HAWAII

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THE CHALLENGE

Bimini has been known as a fisherman’s paradise for years, but never widely considered as a vacation hot spot – until now. Resorts World has transformed the little island in the Bahamas into a world-class destination complete with a luxury resort, incredible activities, delicious restaurants, and full casino. We just had to bring the message of the new Bimini to life.

Converting the Customer

No matter where your customer journey begins, we know where it will end – directly on our landing page. Our pages were not only designed to match the look and feel of the campaigns, but allow for easy interaction and bookings.

Creating Excitement Around Activities

A strong print strategy allowed us to showcase a variety of different activities that make Bimini unique. We used storyselling to not only build the brand, but drive immediate action.

Defining The Destination

In order to get South Florida excited about Bimini, we needed them to know just how close it was. We used relaxing imagery on high-traffic highways, coupled with inspirational lines that made people want to Break Free from their traffic and Break Free To Bimini.

THE OUTCOME

We’re seeing record resort bookings as the campaign rolls out, with increased social conversation, a growing database of customers, and Break Free To Bimini on the tip of everyone’s tongue.

The Beauty of Bimini. Brought to Life.

Each ad was approached as an opportunity to continue the story of Bimini and inspire the reader to experience something new, something better than they have before – Resorts World Bimini.

Break Free TV

An island this beautiful is begging to be seen, and our TV spot shows just what it means to Break Free to Bimini. A series of quick cuts not only tells a story, it paints a picture of what you can expect and why you need to come.

Short. Sweet. Powerful.

A picture is worth a thousand words, and our display creative speaks loudly. Beautiful imagery that drives the story forward paired with simple copy that compliments the design all lead to a simple concept with powerful results.