Karisma Hotels & Resorts pride themselves on bringing only the best to their guests – they call it Gourmet Inclusive®. It’s a level of service, sophistication, and cuisine that is unmatched in the industry – but also hard to define. They needed a way to convey the true difference that sets them apart from the rest.
An Immersive Experience
To truly bring the beauty of Gourmet Inclusive® to life, we created an experience that drew guests in. Each defining detail was set apart in its own section, allowing the story to unfold and the user to explore.
Responsive. Yet Refined.
The experience was created to not only define Gourmet Inclusive®, but mimic the sophistication. We developed a responsive platform with refined breakpoints and device specific design, ensuring that every guest experienced only the best, no matter their device.
Delivering the Promise
We changed the messaging and structure of the digital ads to match the new definition of Gourmet Inclusive®. Future guests were left with no doubt of what they would experience at every one of Karisma’s resorts.
Now that their point of difference was clearly defined, we were able to more than double the first year’s ROI goal. The repositioning of Gourmet Inclusive® has produced increases year-over-year in market share and web phone volume, and of course, ROI.