NORWEGIAN CRUISE LINE
The 30,000 view
In the ever-evolving landscape of cruise innovation, the public’s appetite for new and thrilling experiences can hardly be satisfied quickly enough. This was vividly illustrated by the anticipation surrounding the NCL Bliss, the sister vessel to the groundbreaking NCL Escape, which embarked on its maiden voyage three years earlier. Promising an array of unparalleled experiences, luxurious venues, and pioneering entertainment unprecedented on any cruise ship, the Bliss captured the imagination of eager travelers. However, there was a significant hurdle: the ship was still under construction, and NCL was eager to promote its stunning new attractions. This is where WMX stepped in. Harnessing cutting-edge technology, we meticulously crafted an engaging launch site that featured lifelike renderings of the ship, seamlessly integrated into an interactive platform complete with an immersive 360° VR experience that gave visitors a tour of the best parts of the ship. The outcome? A surge of excitement and anticipation that culminated in the successful launch of the vessel.
The challenge
Amidst fierce competition, NCL sought to ensure that its latest gem, The Bliss, received the grand unveiling it truly deserved. Their vision? To craft a web experience that showcased every unique facet of the vessel. The only hitch? It hadn’t been constructed yet.
The solve
Utilizing photo-realistic renderings of the ship and its amenities, we meticulously crafted a fully immersive and responsive microsite that empowered users to take the helm. Our team created an immersive VR experience that seamlessly wove together renderings, videos, and narratives to provide an “almost real” glimpse into The wonders of the Bliss, even before its physical existence.
Using photo-realistic renderings of the ship and its amenities, we created a fully immersive and responsive microsite that put the user as the captain. It seamlessly wove together photos, videos, and stories of The Escape, even before it existed.
The results
Not only did the NCL Bliss Microsite sell out the initial launch dates months ahead of schedule, but it also garnered numerous accolades for its outstanding design and innovative technology. These accolades included prestigious awards such as the Magellan Awards and ADDY Awards.