Bimini has been known as a fisherman’s paradise for years, but never widely considered as a vacation hot spot – until now. Resorts World has transformed the little island in the Bahamas into a world-class destination complete with a luxury resort, incredible activities, delicious restaurants, and full casino. We just had to bring the message of the new Bimini to life.
Bringing The Colors Of Bimini To Life
Bimini is a natural wonder. Luscious greenery, powdery sands, and a pristine coastline second to none. But reading about it isn’t enough, you have to see it to believe it. So we created a variety of TV spots to show what it truly means to Break Free to Bimini. A series of quick cuts not only gives a taste of the adventures to be had, it tells the story of how Resorts World Bimini brings the excitement to life.
A Grand Summer Opening
Resorts World Bimini stepped up its game for Summer 2016 – completely renovated buildings, restaurant additions led by award-winning chefs, luxurious new pools, and a sleek modern look. So, how do you make a buzz about the resort’s immense new offerings? Host a giant concert series, of course. We created a variety of billboards, print ads, and event goodies with clean lines and a grand statement, letting consumers know there’s never been a celebration quite like this.
A Small Card With a Big Statement
To keep in line with the minimalistic, clean brand feel, we created a line of Resort Cards that kept it classy with a punch of color.
Setting The Stage For Luxury
A strong print strategy allowed us to showcase the beauty of the island and the immense luxuries of the resort. We used storyselling to not only build the brand, but drive immediate action.
Inspiring & Enticing
Sometimes all you need is a little inspiration to get away from the everyday. So we used relaxing imagery on high-traffic highways coupled with inspirational lines to showcase that Bimini is a haven of natural wonders, exclusive luxury, and pure serenity.
Simple. Sweet. Powerful.
A picture is worth a thousand words, and our display creative speaks loudly. We announced the resort’s new direct route from Miami to Bimini with beautiful imagery paired with complementary simple copy, all leading up to the main offer.
Converting The Customer
No matter where your customer journey begins, we know where it will end – directly on our landing pages. We designed a host of sleek pages to match the new look and feel of the campaigns and to allow for easy interaction and bookings.
Consistency & Clarity
We crafted a responsive email template reflecting the new brand look and feel, making sure subscribers are the first to know about tempting offers and the latest buzz on the island.