In the crowded field of extended stay hotels, Value Place needed a way to break through. So what started as a new positioning of “Simple. Done Better.” quickly turned into a whole new brand. As Value Place transitioned into WoodSpring Suites, and later merged all affiliates under WoodSpring Hotels, we reinvented their digital brand presence and taught consumers that when it comes to booking an extended stay hotel, there’s nothing better than “simple.”
In order to get the word out about the new WoodSpring Hotels brand, we created a responsive email template that consistently reminds consumers of the incredibly affordable prices that the hotel line offers and the new locations budding across the country.
MAKING STRONGER TIES
To further familiarize consumers with the new brand look and feel, we created a host of dynamic display banners that matched its pricing and promotion to the WoodSpring Hotels location closest to the viewer, giving consumers just another reason to connect to the new brand.
When you’re giving consumers only 24 hours to snatch a sale before it’s gone, you’ve got to make a big bang. So we created a variety of dynamic banners that reflected the excitement of a one-day sale – from our Super Cinco 24 Hour Sale to The Book or Bust 24 Hour Sale.
To push their one-day sale in honor of Leap Day, we created the Leap-A-Palooza campaign, reinforcing that a day that appears in the calendar only once every four years deserves a promotion just as exclusive.
POWER IN THE PALM OF YOUR HANDS
We made certain to design this one-day-celebration from the mobile experience out. That means better navigation, direct information, and a more cohesive user experience.
ONE DAY. ONE CHANCE.
A one-day sale calls for a sense of urgency. So we created dynamic banners that both reflected the whimsical energy of leap day, and also created a sense of urgency to grab this tempting offer while it lasts.